How to Use Pinterest to Grow Your Email Subscribers

Pinterest and email marketing are like two best friends for creative entrepreneurs. Each one is great on its own, but when you put them together, amazing things happen. Pinterest helps you find and attract your audience, while email marketing keeps them engaged and connected. By using Pinterest to grow your email list, you can make the most of both tools and see the best results for your brand, ensuring long-term growth.

In this blog post, you will learn how to build your email list and why it is important, what a lead magnet is and how you can create one, and how to keep your subscribers engaged through an email sequence.

Why Do You Need Email Subscribers?

Email subscribers are a vital asset for any business. They are more likely to engage with your content, purchase your products or services, and become loyal customers. Here are reasons why growing your email list is important:

• Direct Communication: Emails go straight to your subscribers' inboxes, making it a direct line of communication.

• Build Relationships: Regular emails help you build a relationship with your audience, fostering trust and loyalty.

• Drive Sales: Email marketing has a high return on investment (ROI) from Pinterest. By capturing Pinterest traffic and converting it into email subscribers, you can nurture those leads and drive more sales over time.

• Own Your Audience: Unlike social media followers, your email list is yours. You have control over how you communicate with them.

If you are still looking to integrate email marketing into your business, consider this blog post to start. No matter your industry incorporating Email marketing can bring substantial benefits. And combining it with Pinterest can amplify those results even further.

Steps to Grow Your Email Subscribers

1. Optimize Your Pinterest Account

Ensure your Pinterest profile is fully optimized with relevant keywords, clear descriptions, and high-quality pins. Check this blog on how to optimize your Pinterest account.

2. Use Keywords

Implement keywords throughout your website and social media platforms to improve searchability. Learn here all about keywords.

3. Make Your Website Optimize

A user-friendly, aesthetic, and responsive website can significantly enhance user experience and increase the likelihood of sign-ups, establishing a strong online presence and helping you achieve your business goals.

4. Create a Lead Magnet

Determine what your audience needs and create a lead magnet that addresses those needs. Ensure it's valuable and high-quality to entice people to sign up.

What is a Lead Magnet?

A lead magnet is a free resource you offer to potential subscribers in exchange for their email addresses. It could be an ebook, a guide, a template, a checklist, or any other valuable content that your audience would find useful.

Types of Lead Magnets You Can Create

• Ebooks and Guides: In-depth resources on a particular topic.

• Checklists and Templates: Handy tools that simplify tasks for your audience.

• Webinars and Workshops: Live or recorded sessions providing valuable insights.

• Free Trials or Samples: Let potential customers experience your product or service.

• Exclusive Discounts and Offers: Special deals for new subscribers.

5. Sign Up for an Email Newsletter Platform

Choose a reliable email marketing platform such as Mailchimp, ConvertKit, Flodesk or Sendinblue. These platforms offer tools to manage your subscribers, create email sequences, and analyze your email campaigns.

Many email service providers offer their own landing page builders and opt-in forms. However, these often come with limitations, such as not being able to use a custom subdomain for your forms. As a result, pins linking to these forms may not perform as effectively on Pinterest.

By hosting your lead magnet landing page on your own website, you signal to the Pinterest platform that you own the content. Pinterest favors original content, so this is crucial for better visibility. It also ensures that when your pins are published, your Pinterest account is credited as the pin creator rather than the email service provider's, like Flodesk. This boosts your credibility and helps drive more traffic directly to your site.

6. Create an Email Sequence

An email sequence is a series of automated emails sent to your subscribers. Start with a welcome email, followed by a series of emails that provide value, build trust, and eventually guide them towards making a purchase.

Example of a Four-Email Sequence:

• Welcome Email: Introduce yourself and your brand, express gratitude for subscribing, and give them a brief overview of what they can expect from your emails. Include a special offer or freebie as a thank-you gift.

• Value Email: Share a valuable piece of content related to your niche. This could be a blog post, a how-to guide, or a video tutorial. The goal is to provide useful information that your subscribers will appreciate.

• Trust-Building Email: Share a success story or testimonial from a satisfied customer. Highlight how your product or service has made a positive impact. This helps build credibility and trust with your audience.

• Sales Email: Introduce your product or service in detail. Explain its benefits, features, and how it can solve a problem for your audience. Include a clear call-to-action, encouraging them to make a purchase or book a service.

This sequence is designed to nurture your relationship with your subscribers, providing them with valuable content while gradually guiding them towards making a purchase.

7. Design Pins for Lead Magnet and Other Content

Design attractive and clickable pins on Pinterest that promote your lead magnet. Use high-quality images, engaging titles, and clear calls to action. Additionally, create various types of content that link back to your lead magnet, blog posts, different website pages, YouTube videos.

By following these steps, you can effectively grow your email list using Pinterest and keep your subscribers engaged through thoughtful and strategic email marketing. Combining these two powerful tools will help you build a strong, loyal audience and achieve long-term growth for your brand.