Everything You Need to Know About Pinterest Keywords

Ever wondered why Pinterest feels like Google but not quite like Instagram? Well, the secret lies in the fact that Pinterest isn't your regular social media; it's a visual search engine. Understanding this difference is key to leaving your mark on Pinterest, and that's where keywords step in as the first key to your Pinterest success.

Why Do Pinterest Keywords Matter?

Before we dive into finding keywords, let's grasp the pivotal role they play on Pinterest:

• Pinterest Algorithm Insight: Keywords assist the Pinterest algorithm in understanding your pins better. It's like giving a sneak peek into the content you're sharing.

• Bridging with Your Audience: Keywords act as bridges, connecting your content with your audience. When you use the right keywords, you create a path for your content to reach those genuinely interested. Always remember, do not use fancy words; it's about using words that everyone gets.

Top 3 Ways To Find Keywords

1. Pinterest Search Bar

One of the best and easiest methods to discover keywords within the Pinterest app is through the Pinterest search bar. Simply enter a word related to your work, and take note of the suggestions that appear below. What makes this method fantastic is that these suggestions are based on real searches by users. In other words, these autofill suggestions provide a direct insight into the genuine interests of people on Pinterest! It's like having a window into the topics that are capturing the attention of Pinners.

When I kick off my work with a client, my initial and crucial step is keyword research. I highly recommend dedicating ample time to this process and compiling all identified keywords in a Google Sheet or any preferred location. Establishing a robust foundation of keywords will illuminate your content on Pinterest.

For example: Start by typing a broad term related to your niche into the Pinterest search bar. For example, if your niche is “watercolor,” you can start with the phrase as watercolor paintings

As you type, Pinterest will display a list of suggested search terms. These suggestions reflect what users frequently look for, offering valuable insights into popular keywords.

This approach will help you identify key terms related to your niche and serves as a strong foundation for your content.

Remember, investing time in understanding and utilizing these keywords is like giving your content the spotlight it deserves in the vast world of Pinterest.

2. Pinterest Guided Search

Pinterest's Guided Search is a powerful tool for discovering keywords. Here’s how to use it:

In the search bar, type a broad keyword related to your niche or content into the search bar at the top of the page. As you type, Pinterest will provide a list of suggested keywords and phrases below the search bar. These suggestions are based on popular searches and can give you insight into what users are looking for. Once you hit enter, you’ll see a series of colored tiles under the search bar. These tiles contain additional keywords and phrases related to your initial search. Click on any tile to further refine your search and cover more specific keywords.

Pro-Tip: Scroll through the search results and look at the descriptions of the top-performing pins. Note the keywords they are using, as these can also be valuable for your content.

By utilizing Pinterest’s Guided Search, you can identify relevant keywords that will help your pins reach a larger and more targeted audience.

3. Pinterest Trends

Another way to find keywords is through Pinterest Trends. This tool not only provides the percentage of trending words but also allows you to compare the popularity of up to four keywords simultaneously. It goes beyond unveiling other trending topics, offering a broader perspective.

Go to trends.pinterest.com, type a broader keyword, and you can see the lifespan of the keyword displayed in a graph. This graph shows how interest in the keyword changes over time, helping you identify seasonal trends. By understanding these trends, you can plan your content more effectively to align with what your users are searching for.

Here are two additional benefits of using Pinterest Trends:

• Content Planning Precision: Pinterest Trends serves as an excellent guide to discern general topics that are currently popular on Pinterest. It's like having a pulse on the platform's overarching trends, providing valuable insights into what captures the audience's attention.

• Strategic Timing: Pinterest Trends not only tells you what's popular but also when it's popular. This temporal insight is gold for strategic content planning. Knowing when certain topics trend the most allows you to align your content calendar with the ebb and flow of Pinterest interests. It's a powerful tool to keep your content relevant and timely.
  
  

4. Pin Inspector

Introducing Pin Inspector – a groundbreaking tool that's changing the game in Pinterest keyword research! Among the keyword tools we've discussed, this one takes the crown for being the most in-depth, and trust me, it's mind-blowing what it can do!

Dive into Anastasia Blogger's video for a firsthand look at its unique and super useful features. It's the kind of tool that many in the Pinterest game swear by!

Where to Write Your Keywords

Now that you've got your keywords, make sure you use them effectively in every nook and cranny of your Pinterest profile. This step is crucial because sometimes people search for specific profiles and accounts related to what they're looking for. By helping Pinterest optimize your account, you increase the chances of it showing up when your ideal customers are on the hunt.

• Profile Name: Use words that are keywords that quickly tell people what you're all about. For example, if you are a surface pattern designer, you can write like xyz I Surface Pattern Designer. 

• Profile Description: Write a short and to-the-point description with 4-6 keywords. Pinterest allows you to use 160 characters, so use it effectively and write most of your keywords here.  Let people know what you're sharing. 

  For example, If you're a wedding photographer, your description could read something like, "Capturing timeless moments of love | Available for weddings worldwide."

  Feel free to switch it up, especially if you have a special offer or a new blog post. For example, "Currently exploring underrated travel destinations and sharing tips. 

Remember, your profile description is a powerhouse. Use it wisely to boost the searchability of your account and pins. Dive into what you're an expert in, and write if you offer freebies or free resources. After all, your bio is your Pinterest introduction to the world – make it count!

• Board Names: Imagine your Pinterest boards as guides, helping your content discover the right audience with the keywords. Your first few boards should have content of yours while the rest of the boards can be of your competitor content. 

• Pin Titles: Write titles that explain your content with keywords and don't make it catchy, it has to be to the point. This helps people find your pins easily.

• Pin Descriptions: Describe your pins well using 4-5 keywords. It should give more info and attract both your audience and the Pinterest algorithm. Here you can also use long-tail keywords. Long-tail keywords are specific keywords that stem from a broader popular keyword.

  For example, the keyword “healthy breakfast ideas for kids” could be a long-tail keyword that stems from “breakfast ideas,” a broader keyword. 

  Also, Pinterest's visual algorithm can scan and “read” text overlays in your images, so be sure to include keywords there, too!

  Pinterest Keyword Mistakes You Should Avoid

• Not Doing Keyword Research: Failing to research relevant keywords can result in missed opportunities to reach your target audience. Use Pinterest’s search bar to find popular keywords related to your niche.

• Ignoring Long-Tail Keywords: Relying solely on broad keywords can make it difficult for your pins to stand out. Incorporate long-tail keywords to attract more specific and engaged users.

• Keyword Stuffing: Overloading your pin descriptions with keywords can make them look spammy and reduce readability. Aim for a natural flow of keywords within your content. Pinterest’s algorithm always favours quality content.

• Using Irrelevant Keywords: Adding keywords that don’t relate to your content can confuse users and harm your credibility. Ensure your keywords are relevant to your pins and overall brand.

• Neglecting Pin Descriptions: Skipping detailed pin descriptions is a missed opportunity to include keywords. Write compelling descriptions that naturally incorporate your keywords.

• Ignoring Trends: Not keeping up with current trends can cause you to miss out on popular search terms. Regularly update your keyword strategy based on trending topics in your niche.

• Not Optimizing Board Titles and Descriptions: Failing to include keywords in your board titles and descriptions can limit your visibility. Make sure each board is optimized with relevant keywords

• Ignoring Analytics: Not reviewing Pinterest analytics means missing out on insights about which keywords are driving traffic and engagement. Without this data, it’s challenging to refine and improve your keyword strategy.

  In Conclusion,

Keywords are the compass guiding your Pinterest journey, helping your content find its way to the audience that truly matters. Understanding and wielding the power of keywords is your ticket to navigating your pins to your target audience for your Pinterest success.