5 Steps to Create Pinterest Pins That Speak to Your Target Audience

Pinterest is an incredibly powerful platform that can help creative businesses reach a wider audience and drive more traffic to their website. With over 478 million monthly active users, it's no wonder why so many businesses are turning to Pinterest to promote their products and services. However, with so many pins on the platform, it can be challenging to make your content stand out and reach your target audience. 

In this blog post, I'll provide you with 5 steps on how to create Pinterest pins that effectively reach your target audience which will eventually result in increasing your brand reach and website traffic.

1. Have a Business Account:

The first step for a strategic move is having a business account which is your ticket to the full spectrum of Pinterest possibilities. It provides access to analytics, advertising features, and tools tailored for promoting products or services and it sets the stage for a professional online presence.

2. Use a Vertical Pin Ratio in a 2:3:

Your pins as the heroes in a visual story. Make sure they follow the Pinterest standard in a vertical pin ratio of 2:3. This not only catches the eye but also ensures your pins appear on the Pinterest feed. 

Sizes include 1000 x 1500, 1000 x 1700, 1000 x 2000

3. Design Your Pin with These Three essential ingredients:

• Relevant, High-Quality Image:
  Select images that tell your story. They should be directly related to your content, visually appealing, and of high quality for that professional touch.

• Text Easy to Read:
  The words on your pin should be clear, concise, and easy to understand at a glance. Let them complement the image and draw Pinners into your narrative.

• Use Consistent Branding Colors:
  Infuse your brand colours into the pin design. Consistency in colours creates a visual identity, making your brand recognizable in the vast Pinterest landscape. Also, don't forget to use your logo or your website name, this addition ensures that even as your pins travel across boards, your brand goes with them. 

4. Keywords on Pin, Titles, and Description:

Use primary 2-3 keywords on pin titles and make sure these keywords match your board names, use secondary keywords 3-4 on pin description and you can even include tailwind keywords for example:. This not only helps in discovery but also ensures your content reaches the right audience. Importantly, refrain from keyword stuffing with commas and avoid the use of hashtags for a more organic and reader-friendly approach.

Discover here everything you need to know about keywords, from where to find them to maximizing their impact on your content.

5. Link your pin to the correct URL

And, the last step is linking your pin to the correct URL. This step is your bridge between Pinterest and your website. It's not just about directing traffic; it's about providing a seamless journey. A correct URL builds trust, reduces bounce rates, and ensures your target audience finds exactly what they're looking for.

In summary, these meticulous steps go beyond mere pin creation—they pave the way for a comprehensive Pinterest strategy. By adopting these practices, your pins will not only shine but also tell a compelling story, leading your target audience straight to your digital doorstep. Happy pinning and prospering!